- Feb 25
- 2 min read
A Modern Farmhouse Where Cakes Are Displayed Like Jewelry.


At Sunnyhills Takashimaya, the design brief from the client was clear from the beginning:
To treat each pineapple cake not as a product but as a precious gift. Because gifting, especially during Chinese New Year, is never transactional. It is ceremonial.
A Modern Farmhouse, Reinterpreted for Orchard Road
The design draws from the emotional language of a farmhouse with warmth, honesty, and origin but translated into a contemporary retail form appropriate for Takashimaya Orchard.
Instead of rustic literalism, the farmhouse appears through abstraction:
Vertical terracotta-toned tiles evoke the rhythm of barn cladding
Natural timber flooring reinforces connection to land and harvest
Soft curves replace rigid retail geometry, allowing the space to feel carved rather than constructed
It was about grounding the brand in authenticity. To Designworx, we viewed Sunnyhills fundamentally as an agricultural story, pineapples grown, harvested, and transformed. The space had to reflect that origin.
Turquoise: The Quiet Counterpoint
Against the warmth of timber and terracotta, turquoise appears as a deliberate counterpoint. The turquoise surfaces function the way velvet does in jewelry stores creating contrast, so the object becomes more visible, more precise, more important.
The pineapple cakes, wrapped in quiet cream packaging, appear suspended in calm.
Curves, Calm, and the Language of Invitation
The curved geometry of the space is critical. Retail corners often signal transaction. Curves signal invitation. They slow movement. They soften boundaries. They allow the space to feel approachable. This is especially important in Takashimaya, where movement is constant.
The Sunny Hills space becomes a pause within flow. A place where selection becomes reflection.
Retail as Respect
Sunny Hills does not sell necessity. It sells gifts.And gifts require respect. By treating each cake like jewelry, the design elevates the emotional value of the object. It communicates care before the product is even touched. The space does not persuade loudly. It reassures quietly.
At SunnyHills Takashimaya, the modern farmhouse becomes a gallery. The turquoise becomes velvet. The cakes become jewelry.
And the act of purchase becomes something more enduring, the beginning of a gift.



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